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Back Home Some Simple Steps on : Debt Management
 
Five Fundas
Common Mistakes
Guide for Fund Picking
Investing in a stock that has been
spotlighted in the news recently.

Many individuals are attracted to stocks that have received substantial media coverage. Often, however, being a media star drives up the stock price significantly. At this point you are buying a stock with a price that already embodies great expectations, with all the possible and some improbable good news already incorporated into the stock price.

Hanging on to a sagging stock waiting for the price to bounce back
so you can "get even and get out.
"

Some investors go to great lengths to avoid recognizing a loss that has already occurred. This may help your ego, but it won't help your performance. People tend to have a strong emotional aversion to regret which often causes investors to maintain the status quo and avoid taking positive steps to remedy a particular situation. Fight the tendency to take comfort in the fact that you only have a "paper loss." Holding on to a stock, no matter what the return or prospects, in the hopes of selling at the original purchase price and thereby "getting even" may entail a great opportunity cost. Instead, always evaluate your current holdings relative to other potential investments, and view realized losses as an opportunity to protect investment gains from taxes.

Investment discipline can help keep emotions in check. By writing down the reasons for purchasing a stock and re-evaluating their validity over time as dispassionately as possible, investors can force themselves to maintain a selling discipline. If the reasons for purchase no longer hold and the share price indicates deteriorating fundamentals,
admitting a mistake may often be the prudent thing to do.
Falling in love with your stocks.
People have a tendency to place a higher value than the overall market on items that they own. The implication of this trait is that sellers typically want more money for an item than it will actually fetch in the market. In effect, the experience of ownership heightens value in the eyes of the owner. Be realistic about the price you'll accept to part with your stock, otherwise, you may not get rid of it. Seek out contrary opinion. Research doesn't stop when a purchase is made. Strive to identify your mistakes as early as possible and take pride in the ability to do so.

Buying a stock because it recently had a substantial drop in price.

"Bottom fishing," the practice of buying stocks that have fallen considerably in hopes of getting them cheaply, can be quite hazardous to your wealth. Some investors assume that lower prices translate into bargains. Most big price drops are the result of changing circumstances at the firm. Make sure you know why a price drop has occurred before jumping to conclusions about undervaluation. If you have evaluated a stock and determined that you would like to accumulate a position, then you can time your buys to take advantage of the ebbs and flows in the market and price weakness in the stock when it goes below your buy price. If, on the other hand, a sharp price decline lies behind the decision to buy and a recent higher price looms large in the stock's initial attraction, beware-the odds are against you. Also be wary of buying right after the announcement of a large negative earnings surprise-when announced earnings are below earnings consensus estimates. The stock price adjustment from negative earnings surprises often continues for quite some time, perhaps a year for a serious surprise. And the price adjustment is greater for negative surprises than for positive surprises.

Buying a stock solely because you like the product the firm makes.

The product may be great but the firm may not. For instance, the product could be successful but comprise only a small portion of firm sales. Conversely, the product may be wonderful from a consumer viewpoint but a profit failure for the firm.
Buying the stock of a great company without considering its price.
Good companies make for good stocks when they can be purchased at a good price. Just because a company is well run, profitable, competitive, and possesses good prospects going forward does not mean it is a good investment at any price. Stock prices of attractive companies can get ahead of the company and reflect all possible good news that may come out of a company and then some.
Chasing after initial public offerings.
Studies have determined that buying at the offering price of an initial public offering (IPO) produces excess returns, while buying a new offering after it begins trading in the market is more likely to produce negative returns. Excess return is the return above the market after adjusting for the risk of a stock. Unfortunately, these findings are more useful for institutional investors than for individual investors, since most initial public offerings are offered first to a dealer's largest clients, who quickly snap up the best offers, leaving behind those that are less desirable. Without clout as either an institution or a large active client, worthwhile initial public offerings are virtually impossible to acquire at the offering price. If you can get it at the offering price, you probably shouldn't buy it; if you can't get a new offering at the offer price,
wait a year or so before you buy
it in the secondary market-provided it still has any appeal.

Paying too much for growth.

Growth investors are willing to pay up for high historical growth combined with high forecasted growth. Excess returns are not normally achieved by simply seeking out companies with high historical earnings growth or consensus earnings forecasts. Forecasts of extremely high growth rates are unlikely to be met over the long run, and negative earnings surprises normally lead to not only sudden prices slides but often continued weakness over prolonged periods as well. Interestingly, even if high growth forecasts are just met, stocks tend to decline, and when high forecasts are exceeded by actual earnings, the price rise is, on average, moderate. To succeed, you must be able to nimbly jump on and off various stocks as new information flows to the market.

Buying the stock of a company when you are unable to directly form a judgment on the prospects of the firm.


Some companies have products and exist in markets that are technically complex and therefore difficult to evaluate by individuals not familiar with the area. If that is the case, you may be relying on the opinions of others to form your investment decision. Instead, stick to more familiar territoryInvesting in anything you don't fully understand. Make sure you know the
risks and the potential returns as well as the terms and conditions of the investment. Know what will affect the value of your investment and the likelihood of changes in value.

Seeking out high dividend yielding stocks in the belief that the higher the dividend yield, the better.

Many investors consider high dividend paying stocks to be relatively conservative investments. However, firms with extremely high dividend yields have them because they have to-it is the market's way of telling investors that the risk of the dividend being cut or eliminated is great. Make sure you evaluate the firm's dividend-paying history, and future prospects, when considering high dividend yielding stocks.

Buying a low price-earnings ratio or low price-to-book-value ratio stock without knowing why the ratio is low.


Contrarian investors seek stocks with low price-earnings ratios or low prices relative to book values in the belief that the market has misjudged the future prospects of a firm. However, there are risks to being a knee-jerk contrarian investor. By not seeking out the factors that pushed the price-earnings ratio down or the stock price below book value, you may end up investing in a mediocre firm in an industry in long-term decline.

Expecting a reverse stock split to single-handedly turn around a company's stock price direction.


Contrarian investors seek stocks with low price-earnings ratios or low prices relative to book values in the belief that the market has misjudged the future prospects of a firm. However, there are risks to being a knee-jerk contrarian investor. By not seeking out the factors that pushed the price-earnings ratio down or the stock price below book value, you may end up investing in a mediocre firm in an industry in long-term decline.

Best of Luck!
From Bookprofit.com Team.
   
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